To ensure maximum exposure for the fair and get the very best returns for the exhibitors at this fair, we have adopted a multimedia marketing strategy wherein we are promoting the 41st India International Garment fair in various media. Our marketing strategy, following last year's pattern will include.

An official PR Company for the India International Garment Fair Series, has sent out regular press releases to the press to ensure wide publicity.

Direct mailers, brochures and faxes are being sent out to over 20,000 renown international buyers, related to the apparel and fashion industry.

A comprehensive e-mail marketing programme is being carried out, amongst 20,000 buyers from all over the globe, to reinforce an awareness about the 41st India International Garment Fair and direct the potential visitors to the official website to register themselves online as buyers to visit this show.

The interactive 41st India International Garment Fair website, available in six languages, is a major hit with the visitors, providing relevant information about the fair thereby helping them keep track of the events leading up to the mega event as well as participating and visiting in the show.

Entry passes will be issued online to registered buyers, buying agents and potential customers ensuring a hassle free entry into the fair venue on the due date. A total of 2,000 passes were issued online for the previous fair.

41st India International Garment fair will be advertising in some of the leading business newspapers of India.